Monrovia- Lights, camera and an elegant display of fashionable designs—Lamotar Modeling Agency says its fashion show at Tides on Saturday, August 3, will be none like many others.

Tarus Cole, CEO of Lamotar, says the theme of the event, “A Diamond in the Dirt,” is meant to showcase and promote local designers/tailors who, most often, do not get credit for their work.

“We chose to promote them because they are exceptionally creative when it comes to fashion,” Cole said. “They are often ignored because people fail to understand they’re the reason we have new and trending fashion every day.”

He said overall, Lamotar seeks to stop the exploitation of designers. “Their ideas are mostly used and promoted by people who seek all the glory, forgetting it was the designer’s idea that birthed a new fashion.”

He added that the event will be held monthly and doing so will shine the spotlight on other designers who are struggling to have their works in the mainstream.  Cole added that they intend to change the timing of fashion shows.

“It’s become the norm for most fashion events to be held in December when a lot of diaspora Liberians come down for the holidays. We want to change that. Why wait for December to show off your hard work when it can be done monthly?”

He said getting sponsorship for the event has been an uphill battle. “So far we have only two sponsors—Cake House and PlusLiberia. We hope others can come aboard.”

Celebrities expected to grace the occasion include socialite blogger, Alpha Bah, Weego Zico, Karishma DeQueen, L’Frankie, etc. He added that it costs US$5 for entry.